Personalisation in mobile app marketing has been around for years now. Marketers like you have tasted the fruits of personalisation and know the true potential that it holds for today’s mobile-first businesses. Users now expect personalisation when receiving emails, push notifications or any sort of communication.
But personalisation is evolving. Unlike everything else in marketing, there are constant efforts put towards enhancing and optimising personalisation. Over the last couple of years, the next wave of personalisation has emerged in the form of “hyper-personalisation”.
Read the know how's of Hyper-personalisation and how it helps deliver better customer experiences at scale.