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A few months ago, Brian Peters at Buffer gave me a call. Buffer wanted to grow their YouTube channel. But nothing they tried seemed to make a dent.

They tried:

-Publishing more often

-Creating short videos

-Trying explainer videos

-Promoting their videos on social media

But nothing worked.

So I gave Brian Peters a few suggestions. And MAN did he implement them.

In fact, he took many of my suggestions to the next level (especially when it came to keyword research).

In the end, Buffer boosted their subscribers, views, and YouTube rankings significantly. (In fact, their monthly subs increased by 59% in 30 days. Not bad.)

I know a lot of peeps here at GH are looking to get into video.

So I thought this case study would help those folks a) avoid common mistakes and b) learn some new strategies that are working right now.

So yeah, that's it. Let me know if you have any questions and I'll do my best to answer them here.

  • AO

    Aaron Orendorff

    almost 3 years ago #

    Okay, three things:

    1. Damn it … is there NOTHING you're not amazing at?

    2. That URL is killer: https://backlinko.com/grow-youtube-channel (you are the king of evergreen URLs)

    3. This quote from Brian Peters summed it up perfectly: "The biggest mental shift we made with our YouTube strategy was to stop looking at YouTube as a social media site. Instead, we started treating YouTube like a search engine (similar to Google)."

    • BD

      Brian Dean

      almost 3 years ago #

      1. You've clearly never seen me dance :-)

      2. Thanks :-)

      3. Absolutely. Having a chance to get to know Brian Peters recently has been awesome. He's incredibly smart.

  • TL

    Toland Lawrence

    almost 3 years ago #

    Great post! Lots of awesome insights!

  • AB

    Alex Birkett

    almost 3 years ago #

    Love this! YT is a huge search engine, but in the past when I've tested video marketing, I never looked at it like that. It's an interesting paradigm shift, especially when you add in nifty tools like TubeBuddy

    • BD

      Brian Dean

      almost 3 years ago #

      Absolutely, Alex. YouTube isn't really "social media" in the traditional sense. It's much more similar to Google than something like Twitter.

  • TC

    Tad Chef

    almost 3 years ago #

    Awesome Brian! You know you made it when you are showing social media experts like the Buffer team how to thrive on YouTube. Social SEO is a widely neglected part of Internet marketing these days IMHO.

  • MM

    Mick Meaney

    almost 3 years ago #

    This is solid.

    It confirms some of what I suspected caused an increase in retention, and it's given me plenty of new ideas too.


  • JE

    Jeremy Ellens

    almost 3 years ago #

    Great post as always Brian!

  • JS

    John Simpson

    over 1 year ago #

    Great post on youtube growth as it is so important not just for SEO lately but just traffic in general. People are using youtube more than google these days and the trend is only increasing going forward.