A few months ago, Brian Peters at Buffer gave me a call. Buffer wanted to grow their YouTube channel. But nothing they tried seemed to make a dent.
-Publishing more often
-Creating short videos
-Trying explainer videos
-Promoting their videos on social media
But nothing worked.
So I gave Brian Peters a few suggestions. And MAN did he implement them.
In fact, he took many of my suggestions to the next level (especially when it came to keyword research).
In the end, Buffer boosted their subscribers, views, and YouTube rankings significantly. (In fact, their monthly subs increased by 59% in 30 days. Not bad.)
I know a lot of peeps here at GH are looking to get into video.
So I thought this case study would help those folks a) avoid common mistakes and b) learn some new strategies that are working right now.
So yeah, that's it. Let me know if you have any questions and I'll do my best to answer them here.