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As we all know, once a marketing trick becomes popular, its effectiveness starts shrinking over time. This already happened to organic Facebook reach and a number of growth hacks employed by different startups in their early stages. By all means, "proven blueprints" do work as long as they are customized...

  • MS

    Mark Schields

    over 1 year ago #

    Anyone know anything about Personally Owned Platforms, like the one mentioned in the article (escapex) ? I can't seem to find much about the concept online, yet it seems some pretty big celebrities use them.

  • AB

    Alex Berryhill

    5 months ago #

    56% of brands now take recommendations more from the brands themselves than influencers? Am I reading that right?

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