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This is an interesting post about how spotting successful startups is so damn hard based purely on projected numbers and business models. This article should make investors rethink their decisions which have been made based on criteria like age or qualification of founders, and also give entrepreneurs and growth marketers inspiration that even niche products with crappy UX can take over the whole world

  • MA

    Mark Ariely

    over 3 years ago #

    Inspiring article, thank you. It makes you think outside the box.

  • AA

    Anuj Adhiya

    over 3 years ago #

    Every so often you read an article from a famous investor about missing a unicorn because of their existing biases and this post is in that mold as well.

    How is anyone in the business of startups ever going to reliably identify a unicorn when its unlikely that such startups are going to conform to any existing patterns?