Lately I've been thinking quite a bit about how to start optimizing. I write quite a bit about how to deal with conversion optimization and give tips for optimization but haven't yet addressed small business or even large ones who are just starting out and don't know where to start or how.
So I wrote a blogpost containing 3 metrics people should be following to understand their conversion leaks and what to do about it. Would love to get your input, as I would love to add additional metrics and ways to start out: What do you measure? Where did you start? What did you find hardest in optimizing?
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