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Lately I've been thinking quite a bit about how to start optimizing. I write quite a bit about how to deal with conversion optimization and give tips for optimization but haven't yet addressed small business or even large ones who are just starting out and don't know where to start or how.
So I wrote a blogpost containing 3 metrics people should be following to understand their conversion leaks and what to do about it. Would love to get your input, as I would love to add additional metrics and ways to start out: What do you measure? Where did you start? What did you find hardest in optimizing?

  • RG

    roee ganot

    over 5 years ago #

    Wonderful...

  • NW

    Nick Warner

    over 5 years ago #

    Thank you TallaWolf for the fine article. We, ourself, have been working on a way to optimize our site with similar metrics.

    How would you be able to fix IE compatibility? Any idea whats the easiest way, without rebuilding your site?

    • TW

      Talia Wolf

      over 5 years ago #

      Hi Nick,
      Thanks a lot for your comment and question.
      Optimizing an entire site to IE can take up a lot of resources and waste a lot of time. There's no proven methodology that promises 100% success rate but I would work on 4-5 key pages with the most influence and make sure they are IE compatible.

      The best way to know which are the right pages to start with (so you don't waste time) is:
      While in "Audience" on Google Analytics go to--> Technology--> Browser & OS and add a secondary dimension of "landing page". This will show you which pages IE users are landing on mostly (not necessarily the same pages as other browsers). This will give you an indication on what needs immediate fixing. The first thing to do is minimal QA to make sure it is visible to people and you're not losing too much traffic. Also, be sure you have a real IE drop in conversion before "charging" the aspect, you may find out that the numbers are low and don't "deserve" immediate attention.

      One metric you should avoid, and means nothing is "time on page". From previous experience people tend to optimize by "time on page" metric which is very inaccurate. In general unless the user moved on to the another page, google has no way in knowing how long someone was on a specific page. So don't use it to decide on the page's relevancy.

      I could go on and on but in general there isn't one way to optimize and I would definitely take it step by step and not stop everything for this.

      Hope I was a bit helpful, let me know if I can answer any other questions.

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