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The outreach strategy and actual emails used to get a Fast Company reporter interested
I love this one. Marketing/PR people give this advice all the time (find the right reporter, figure out what is interesting to them, tailor the pitch, be persistent - essentially just do the work) but it amazes me how many startups (and crappy PR firms) still spam my inbox every day with spray and pray pitches.
Excellent persistence and tailoring of the pitch!
The awesomeness of the product (and story of how it helps users) really works too. Nice one!
Congrats that's pretty cool!
That's an awesome read, thanks :)
I quite like this article for the hustle alone, well done :)
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