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Good info/reminder on measuring renewal rate

  • AD

    April Dunford

    over 4 years ago #

    lol - also focusing on "Renewal Rate" as opposed to "Churn" puts an emphasis on the big positive number and downplays the small negative number, which is called "Marketing" if you are a big public company and need to disclose this stuff to shareholders :)

  • GB

    Gennady Barsky

    over 4 years ago #

    nice post

  • UM

    Usability Matters

    over 4 years ago #

    I would wonder if the user experience associated with these SaaS products worked. Maybe too many requirements gathering sessions without actually considering the needs of the user.

    When it comes to a specific, complex user experience problem you want to know that the team you’ve hired has successfully solved the problem many times before, that they know exactly how to arrive at the solution, what it will take to do it, and can clearly explain the process to you.

    When you are designing, have you involved the needs and requirements of your users and are they appropriately addressed?

    Perhaps too many are focused on brand affinity than task completion.

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