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While plenty of companies follow the conventional rules of marketing, some marketers are ditching what we’ve always been told to do in favor of forging their own paths.

One such example is my guest today on Demand Gen Chat: Tim Soulo.

Tim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic. I’ve been using Ahrefs for years and it’s basically the only tool I use for SEO.

Not only has Tim helped grow Ahrefs to over $40m ARR, they’ve done it with a 10 person marketing team and a total company headcount of less than 50 people.

Check it out here:

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