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In this interview, Max Chieruzzi talks about how he uses specific targeting methods with Facebook advertising to get really cheap costs per click and costs per acquisition when marketing to new customers.
I came here to post this one! The Facebook remarketing tip is my favourite way to bring in qualified leads. We pay more per lead from Fb than from other channels, but, so far, they're more highly qualified than the leads we get from our own site.
Hey @ophelie glad it was useful :) Since the podcast was recorded Facebook has also announced Lead Generation Ads ( http://adespresso.com/academy/blog/the-4-big-changes-coming-to-facebook-july-2015/ ) and we're really looking forward to test them... could be a great way to reduce friction and lower costs on mobile!
Just started running retargeting ads on Facebook for our startup. I placed the code on the site 3 months ago when we were starting knowing we'd want to do it. What's weird is we had 25,000 visits over the last 30 days but Facebook only shows it can run ads to 8300.
Love how you have different emails for the trials based on how they're utilizing the tool. Have to get Infusionsoft set up and all the tags done correctly so we can get more granule like that.
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