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In a recent mobile shopping apps study conducted by Teradata Marketing Applications we found that 96% of the top retailers in the UK and 94 % in the US have at least one mobile app. Of these apps, 64% of the US apps were offering a mobile push preference center. In the rest of Europe, they were farther behind with only 56% of UK apps offering a push preference center and 20% in Germany. This is a huge missed opportunity to offer individualized content to match your users’ preferences.

Find out how Mobile Push Preference can help you rock mobile marketing and increase your opt-in rates

  • JD

    josh dhokerker

    about 4 years ago #

    Great post Leonora. Do you see the same results with other companies as well? I'm wondering if this is so effective why aren't more apps implementing this

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