In a recent mobile shopping apps study conducted by Teradata Marketing Applications we found that 96% of the top retailers in the UK and 94 % in the US have at least one mobile app. Of these apps, 64% of the US apps were offering a mobile push preference center. In the rest of Europe, they were farther behind with only 56% of UK apps offering a push preference center and 20% in Germany. This is a huge missed opportunity to offer individualized content to match your users’ preferences.
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