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Emerson Spartz dropped out of school at age 12 to homeschool himself and launch the #1 Harry Potter site in the world. He was managing a team of a mix of 120 paid and volunteer employees at age 12. Today he launches a new site every month. He has some interesting perspectives on virality and how emotion is really the impetus for it.

  • ES

    Emerson Spartz

    over 4 years ago #

    I read this headline and it wasn't until about 2/3 of the way through that I realized it was about me.

    It's especially cool because Growthhackers.com is my browser's home page.

    Here's the list of books.

    Lean Analytics
    Lean Marketing
    The Lean Startup
    The Little Book of Talent
    Change Anything
    Made to Stick
    You Should Test That
    Switch
    Contagious
    Awaken the Giant Within
    Word of Mouth Marketing (Andy Sernovitz)
    Brainfluence
    Influence
    Positioning
    Hooked
    The Anatomy of Buzz Revisited
    Nudge

    • MR

      Mike Rizzo

      over 4 years ago #

      Truly amazing story. Thanks for that list!

    • IK

      Ivan Kreimer

      over 4 years ago #

      I've read 3/4 of those booked you mentioned. They're all amazing.

      I'd also add:
      - The 22 Immutable Laws of Power
      - So Good They Can't Ignore You
      - Anything You Want
      - Rework
      - Mastery (by Robert Greene)
      - The Art of Learning
      - Antifragile

    • MR

      Mike Rizzo

      over 4 years ago #

      Oh if i could add to this:

      Good To Great
      Great By Choice

    • JL

      Jad Limcaco

      over 4 years ago #

      Such a great podcast. Very inspirational and so much useful material from listening to it. Also, thank you for sharing that list. Now I have some reading to do.

    • CP

      Clint Pietersen

      almost 4 years ago #

      Such an awesome interview Emerson. Lots of actionable value. I've read many of those books but I'm going to implement your strategy when I go through them again.

  • MB

    Michelle Bixler

    over 4 years ago #

    I have read half of the books on the list. Time to finish the other half.

  • MR

    Mike Rizzo

    over 4 years ago #

    This kid.....

  • SH

    Skyler Hair

    over 4 years ago #

    Can anyone find a list of the 20 books that he recommends / asks potential hires to read?

  • DP

    Divyesh P.

    over 4 years ago #

    Watched your Full Video Podcast..Thrilled and Super Inspired..@emersonspartz. Thanks!

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