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The University of Alberta has a daily news email it sends out every morning to recap the stories that were posted the previous day on news.ualberta.ca. The email was started in September 2011. Subscribers signed up through an integrated call to action on all story pages and a few other places on the university website.

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    Sean Ellis

    over 5 years ago #

    Wow, thanks for submitting this Simon! We (Qualaroo) didn't even know our customer was writing this for the KISSmetrics blog. I didn't discover it until it floated to the top of GrowthHackers.com. Awesome surprise - especially the results graph.

  • TO

    Trevor Owens

    over 5 years ago #

    Great use of Qualaroo. Going to implement something similar on our site now.

  • MB

    Morgan Brown

    over 5 years ago #

    I just rolled this out on another site and doubled daily email sign ups from the previous day in the first 8 hours (from 15 to 30). Will report back, but seems very promising.

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    Shanelle Mullin

    over 5 years ago #

    Awesome idea. Going to try this out. Thanks!

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