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The company, Bored Panda, might not be familiar to you. But if you have a Facebook account and a pulse, you’ve probably seen its handiwork. Maybe it was “10+ Before-and-After Pics That Prove Men Look Better With Beards,” or “41 Times Uber Drivers Surprised Their Clients.” Or perhaps you watched “Shh, Don’t Wake Them,” a 49-second video montage of dogs, cats and hamsters sleeping peacefully. Lightweight and inoffensive posts like these have made Bored Panda one of the biggest attractions on Facebook. Its page received more than 30 million likes, shares, comments and reactions last month, far more than companies like BuzzFeed, CNN and The New York Times, according to NewsWhip, which compiles data on social media publishers. Its website had 116 million visitors in October, according to its internal analytics.

  • KI

    Kazeem Idris James

    over 2 years ago #

    Hi marius,

    The statistics are amazing for bored panda. I read through the entire post and It is really surprising that the website is faring better than the likes of Buzzfeed, Viralnova etc.

    However, what I do not understand is that the post did not actually contain what they did that made their posts become friendly with Facebook algorithms. Probably, a little information on this will be much more appreciated. Thank you.

  • RN

    Robert Nachum

    over 2 years ago #

    Impressive numbers. Love this "Its story illustrates the qualities needed to survive in today’s Facebook-dominated digital media world: agility, lean operations, a clearly defined brand and a fair bit of luck."