As a marketer, “you have to be a culturally curious person. It is not enough to just read about platforms.”
“It is rather ironic. We have more data than ever before, but the overwhelming evidence is that customer loyalty is lower,” The challenge is to use data and social media tools to try and regain some of the lost loyalty. That takes people talking to people, just like it always has.
A long and well rounded look at digital marketing from the Wharton school.