Hiten Shah, founder of Crazy Egg, Kissmetrics, and Quick Sprout, knows a few things about successful SaaS marketing. Now, he's taking a look at what drives successful SaaS marketing sites. The Anatomy of a Saas Marketing Site analyzes over 30 SaaS websites and hundreds of hours of user testing videos to show you what prospects prefer, what doesn't work for them, and how you can set up a framework for getting your SaaS marketing site on track. Chapter 2 examines pricing pages, one of the most important and often overlooked elements of your SaaS website. All too many early-stage startups fall into the trap of pouring everything they have into their product, and only hastily slap together their pricing page as an afterthought. But the pricing page is where magic happens, where you try to convince these potential customers that your service is worth their money and you convert leads into revenue. With a well-designed pricing structure and pricing page you'll also reduce churn and lower your customer acquisition costs.
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