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We are in the second wave of SaaS, where the industry is more competitive than ever. The winner used to be the company with the biggest sales team. In today’s zero-sum market, you win or lose based on the strength of your product. You’ll keep customers with a product that holds attention, delivers more and more value over time, and aligns with what your best customers want. Each shift in SaaS that made acquisition easier has made retention more difficult. Here’s how to overcome each of those challenges.

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