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My thoughts on how to find and cultivate great growth engineers.
In response to this article:
Wow that was a fast rebuttal.
Question? Did you initially hire them as just engineers?
At both Shopkick & Pinterest, when we spun up a growth team we picked engineers from our existing employees that fit the profile to join the team. As the team has increased in size, the growth team tries to recruit engineers that fit the profile to our team, and steer good engineers who might not be the best fit for growth towards other teams.
so it is a good idea to recruit directly, or try to discover from the already existing talent base that may not already be directly searching for a "growth role"
I find both this article and the response both interesting. I will have to agree that getting a Growth Engineer is possible, but Growth Hacking is two fold. Marketing/Business component with Engineering. Most people are usually good at one. To find a hybrid who is great at both is challenging as the mindset is different as well as experience/expertise. Usually there will be two sides someone with the vision and the builder.
Great read on both parts! Interesting topics to touch upon.
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