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Key points from Agile Marketing Meeting presentation in San Francisco.
Great write up about my presentation at the San Francisco Agile Marketing Meetup. This blog post captured all of the key points from my presentation with great additional narrative from author.
I think the author did a nice job picking up on the strategic importance of the Growth Master.
From my perspective this role is focused on driving the entire growth engine of the company and does so through managing the iterative high tempo testing process to discover how to fuel that engine.
In this discover process we learn what channels can move the needle so that we can invest in extracting lift each successful channel while we continue to prospect to discover the next one.
@Sean - Love this presentation. What saas tools would you recommend people use to build the knowledge base and manage the backlog?
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