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Imagine that you rank no.1 for two different keywords (with two separate pages): - Keyword #1 gets 6,000 searches/month. - Keyword #2 gets just 500 searches/month. Which one of these pages gets 18X more organic traffic than the other? Answer: the page targeting the keyword with 500 searches/month. Sound crazy? It all comes down to the organic search traffic potential of the keyword. Check out the article to learn more.

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    Alberto Di Risio

    about 1 year ago #

    Thanks for the nice article Tim. I would add that tools like https://keywordseverywhere.com allow you to see Organic Impressions and Search Volume from AdWords side by side directly in Search Console.... and indeed a lot of surprising stuff comes out of this (and looking at both leads to better insights/decision making!)

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    Mymagicfundas Nirmala

    about 1 year ago #

    Great Article Tim. I understand that the high search volume keyword might not get high traffic. I have just left my comment on the post.

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    Cassie Lance

    about 1 year ago #

    Finally, KW concept cleared. Quite well explained with easy examples. @timsoulo you just made 20% SEO industry more clear as compared to, reading this article before. We do find these stats in Ahref tool too but didn't realize why not total 500 searches are our visitor if our particular KW is ranked #1. Now we do. Thanks for elaborating your experiments.

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    Brent Falls

    8 months ago #

    This reminds me a lot of the SEO courses I've taken in the past, a solid read for sure. Thanks Tim

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    Chintan Zalani

    8 months ago #

    Hey Tim, loved it. Thanks for breaking the volume around search volume. I was reading the comments where you mention that "just because a keyword has low search volume - you should not throw it away" - what volume would you recommend as a minimum? Because you can't afford the time to check every low-keyword volume page for search traffic, right? Is there any other actionable strategy you recommend?

    Also, do you think it makes more sense to just build a personal brand (a proxy for building backlinks through guest posts and other things that up your domain authority) and write on interesting subjects in your industry - you'll rank for keywords automatically. Then, later on, you can find out your ranking pages and take care of on-page SEO accordingly. I have had a big shot client follow this strategy (that I now realize in retrospect)! Interested to hear your thoughts on it.

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