Imagine that you rank no.1 for two different keywords (with two separate pages): - Keyword #1 gets 6,000 searches/month. - Keyword #2 gets just 500 searches/month. Which one of these pages gets 18X more organic traffic than the other? Answer: the page targeting the keyword with 500 searches/month. Sound crazy? It all comes down to the organic search traffic potential of the keyword. Check out the article to learn more.