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Now as VP of Marketing at startup Remind (helping teachers, students and parents connect safely and securely via mobile messaging), she's applying these growth superpowers to convert millions of these people into faithful users. In this exclusive interview, she provides the frameworks and advice to help startups of all types stop guessing — or "hacking" as it were — and start growing.

  • FA

    Faisal Al-Khalidi

    almost 4 years ago #

    "User acquisition doesn't really make sense unless you already have healthy retention."

    Such a crucial part of this article!

  • KY

    Kalo Yankulov

    almost 4 years ago #

    Love this interview!

  • AC

    Alex Chaidaroglou

    almost 4 years ago #

    Great article and great insights. Loved the distinction between the first million of users and the next, along with their different needs. Also, the 3 buckets are a great way to think abotu potential users.

    On Facebook they had custom tool built in-house. I wonder how they track all this data on Remind. She mentions a few tools, but I would like to see more of them.

    Great article nonetheless!

  • PI

    Petru Iacob

    almost 4 years ago #

    Loved the article. Question though: you don't know what you don't know, so how do you actually decide what you need to track in order to learn from your audience?

  • BH

    Benji Hyam

    almost 4 years ago #

    Wow, this is a great article. Thanks for sharing @morgan

    • BH

      Benji Hyam

      almost 4 years ago #

      "If you push people into an app experience that they're just going to churn out of, you're going to lose more than you think," Balar says. "Those people are nearly impossible to ever get back.” -- so much truth to this quote.

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