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Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate?

The solution is existence testing.

  • PL

    Peep Laja

    over 4 years ago #

    The reality I see all the time. When the website was first built, some content - often because of a random thought, never discussed - was placed on different pages of the site, and that's that. 2 years later it's still there.

    People test wording of value props and CTAs, but rarely test whether the right things are on right places to begin with.

  • HW

    Hannah Wright

    over 4 years ago #

    Great article, and a good reminder that everything on a page should be questioned.

  • JB

    Justin Bryant

    over 4 years ago #

    Great post! That just shows you how some elements or designs that work on some sites, even if similar, may not work on your site.

    Also, a good point was made about how a lot of times we are too sentimental about landing pages, elements, design, colors, etc. We may like something and "think" it will work, but in reality, changing it could greatly improve conversions.

    It really is all about testing and using the numbers to make logical decisions. Eliminate guessing and don't think marketing is a one-size-fits-all industry.

  • JE

    jonah engler

    over 4 years ago #

    Awesome work, thanks for posting this

  • LC

    Lindsay Casale

    over 4 years ago #

    It’s definitely valuable information. We are doing regular ab tests and this can give us a clue..

  • JE

    jonah engler

    over 4 years ago #

    Great article!

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