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In no particular order, in this post, the author is collecting and curating all of the best tactical CustDev hacks he has come across in one evolving and growing open-source ‘playbook’.

The tactics in here are not theoretical.

These are "boots-on-the-ground, stormin’-the-beach-with-bayonets-fixed CustDev warfightin’ hacks that get the job done".

These hacks run the gamut from finding people to talk with to getting clarity in an interview to methods on validating your idea. None are always applicable, all have biases and other problems around them, but all are useful for specific tasks.

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    Chris Conrey

    about 6 years ago #

    Disclaimer: I've shared many a beverage with Patrick

    But this is a great post, and I highly recommend both this blog and the Lean Entrepreneur book to anyone who wants to get better at things. The cross section of Lean people who are GrowthHackers is very telling.

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    Sean Ellis

    about 6 years ago #

    I love this one from the post: "Confuse to Clarify - Willfully mis-characterize a interviewee’s opinion to elicit further response in order to keep them talking and ensure you understand their position."

    I used to work for a CEO that used this tactic all the time. He turned out to be one of the most successful people I've ever worked with. Playing dumb can get you ahead!

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      Chris Conrey

      about 6 years ago #

      It is an adaptation from an old school sales technique as well. "If I understand you correctly...." then repeat something that's 75% of what they've said but with one major thing changed. It causes engagement for their side and an emotional attachment to resolving the outcome.

      In related news, I may or may not have read too many psychology books over the last two weeks.

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