What if I could improve my response rate by offering a survey incentive?
Persuading your users to fill out a survey is hard. Persuading enough users that you get acceptable response rates is even harder.
What if 100% of the customers would have filled my survey?
That would be fantastic.
How can you send out a survey without worrying about whether or not you’ll get back enough responses to make a solid conclusion about something?
Believe it or not, there’s a whole field dedicated to answering this one question.