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It often doesn't matters what type of redirect is used to forward visitors to the right page. But from an SEO point of view the type of redirect used makes all the difference (industry-leading SEO experts such as Barry Adams confirm this). It's essential you choose the right redirect.

We dug in and did the research for you. In this article we describe:
✅ The different types of redirects
✅ When to use which redirect
✅ What best practices to adhere to safeguard your SEO

We included a handy downloadable cheat sheet to make sure from now on you choose the right redirect for the job quickly.

  • JQ

    Jason Quey

    9 months ago #

    Any good resources/suggestions on merging content/site migration using redirects?

  • TC

    Tad Chef

    9 months ago #

    As always from your site this is a good guide. What you need to know is mostly that when in doubt always use a 301 redirect when you have to move something.

    I'd also mention in that context that there are also other server codes like 200 or 404 as you have sometimes to decide which to send/show.

    For example it's risky to add dozens or hundreds 301 redirects in my opinion. Sometimes a 200 or 404 are better choices.

    • SV

      Steven van Vessum

      9 months ago #

      Thanks for your comment Tad!

      Indeed, when you don't have a proper target for the 301 then redirecting could result in a soft 404. It would be better in that case to create a relevant piece of content that you can redirect to, or to leave the redirect out and just let it 404/410 (if it never returns).

      I'l do another post on HTTP status codes, that's another topic which confuses a lot of people. Thanks again!

  • IG

    Igor Gorbenko

    9 months ago #

    Does using a 302 redirect implies that campaign will be revived at some point?

  • DG

    Dejan Gajsek

    9 months ago #

    This isn't directly related tot he article but just being curious - how often do you check for ReDirects and broken links on the page? is this automated with Audit reports or a manual task on your SEO schedule?

    • SV

      Steven van Vessum

      9 months ago #

      At ContentKing, we're obviously using ContentKing to monitor redirected and broken links. Broken links are fixed ASAP as they arise, and redirected links are fixed every week as part of a recurring maintenance process.

      Thanks for asking @dgajsek, this is actually a questions that comes up quite often!

  • DI

    David Iwanow

    9 months ago #

    Great to see this guide expanded and refreshed, keep up the good work!

  • NR

    Nikola Roza

    9 months ago #

    Hi Steven. A guide on redirects I could understand no problem, thanks. Quick question: When you 301 redirect a post to a new url (on the same domain), how long does this redirection has to be in place? Forever? Or just until Google updates its index and replaces the old with the new? And I'm talking about redirecting with a plugin. Thank you for your reply.

    • SV

      Steven van Vessum

      9 months ago #

      Hi Nikola, great question! The redirect has to stay there indefinitely. It's actually a common SEO mistake to remove it after a while. Sometimes it's just one URL that's not longer redirected, but too often it's also whole domains :|

      So keep the redirect in place until the end of times (and don't forget to migrate them too when you're moving to a new platform at some point).

      Does that make sense?

  • NR

    Nikola Roza

    9 months ago #

    Yes, it does make sense. Though I thought that 301's are needed only until Google recognizes the redirect. I was wrong so thanks for the clear up. It saved me from making a mistake.

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