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We recently held a meetup at Pinterest’s offices to discuss some of the tools & frameworks that some of the most successful companies have built to enable them drive growth at scale. We had a great turnout to hear speakers from Dropbox, Pinterest, and Facebook.

A few of the tools & frameworks we heard about were:
- Gandalf, a framework to target marketing messages & campaigns to users
- How Dropbox gets new users to bridge the gap between desktop and mobile
- Copytune, a framework for optimizing copy on a per language basis
- How to build an SEO Experimentation framework
- How Facebook uses "quick experiments" to assess the impact of even the smallest changes, such as bug fixes

  • SE

    Sean Ellis

    about 4 years ago #

    Really loved this event @jwegan ! Thanks for hosting and squeezing me in (sign up list for event filled up quickly).

    Definitely watch this video. You'll see not only how important tools are for driving growth at Facebook, Pinterest and Dropbox, but also the cultures of transparency and collaboration that exist in each of these companies that are critical for driving growth.

    I was reflecting afterwards... Five years ago large companies would have never shared their proprietary processes and tools for growth. Now Facebook, Dropbox and Pinterest displayed a lot of their home grown tools for accelerating the testing process. I love this new spirit of openness. And I think the Pinterest team and @jwegan in particular have been leaders in catalyzing this change.

    • II

      illoh ifeoma

      almost 4 years ago #

      Thought it was a culture thing because all secrecy and guarding information still happens in my clime. I guess then that soon openness s going to spill over to everywhere.

  • AD

    Andreas Diehl

    about 4 years ago #

    I didn`t get it: Is Gandalf an internal tool they use or an officially available software?

  • JE

    jonah engler

    about 4 years ago #

    cool post thanks for sharing!

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