Leave a comment

How do you grow a lifestyle business? Better yet, how can you build a globally recognized company from two-person basement DIY project?

In this growth study, I am breaking down how this British Columbia Longboard company made their way to the top. If you're looking for a lifestyle business blueprint - check this blueprint.

Some of the takeaways:

🏆 How community and events land you international distributor deals (Chapter 1)

🎯 Focusing on one distinct channel brings 80% the results (if you don't find this one you can say your business goodbye (Chapter 3)

✊ How to lead your company once you become a recognizable brand (Chapter 6)

  • CV

    Chris Von Wilpert

    over 1 year ago #

    Love it! You da man Dejan 💪

  • SA

    Shams Al-Attar

    over 1 year ago #

    Very informative Dejan! Awesome

  • SM

    sspela m

    over 1 year ago #

    awesomesauce!

  • BJ

    Boštjan Janžovnik

    over 1 year ago #

    Wow! That is one thorough review of the companys success story. It might sound cheesy, but I specially liked it because I own a Landjachtz Dinghy model and it's interesting to hear that it is one of their best sellers. Ok, back to the point... I really liked this growth hacking stuy. Keep up the good work Dejan!

    • DG

      Dejan Gajsek

      over 1 year ago #

      Totally. Although I haven't seen the actual numbers per model I bet it must be the most popular model. I'm hoping to get an interview with their VP of Marketing and Sales and update the piece.

  • BB

    Bojana Bukovec

    over 1 year ago #

    Nice.

  • MU

    Matic Užmah

    over 1 year ago #

    Dejan, great insights and refreshing to see a non-software case study. I wonder why they don't do e-commerce...

    • DG

      Dejan Gajsek

      over 1 year ago #

      I was trying to figure out that as well. My bet is that e-commerce is in the domain of distributors. Although they do have an online shop on their website I don't see a lot of optimization for it.

  • LS

    Linda Souza

    over 1 year ago #

    Well researched and super interesting!

  • RP

    Rok Premuž

    over 1 year ago #

    Good article man, appreciate the effort you put in. Bookmarked! 💯

  • DC

    Daren Cox

    over 1 year ago #

    Seriously awesome work dude. You smashed this. Every small maker business should read this and learn from it.

  • SV

    Steven van Vessum

    over 1 year ago #

    Wow, another in-depth study that's both interesting and thought provoking. I like how it goes beyond digital marketing, and takes into account whatever drove the brand forward.

    Good stuff Dejan, keep 'm coming!

  • BZ

    Blaž Zafošnik

    over 1 year ago #

    One of the best posts I read in the last couple of months!

  • XK

    Xylic K.

    over 1 year ago #

    Very informative Dejan!

  • LY

    Leo Young

    over 1 year ago #

    Thanks for the article. Now I'm considering the longboard life.

  • DD

    Dee Deng

    over 1 year ago #

    Awesome growth study, Dejan!

  • MT

    matic tersek

    over 1 year ago #

    Awesome breakdown! Took Landyachtz and dissected it. I couldn't find words for how it made me feel, but Andrew put it nicely in comments. Story and personality of the brand together made it not just informative, but really pleasant to read. Kudos!

  • MG

    Matteo Gasparello

    over 1 year ago #

    Epic!

  • ŽN

    Žan Nekrep

    over 1 year ago #

    This is a fascinating study. How come Landaychtz are dominating with videos. Doesn't every other skateboarding company use them as their main marketing channel?

    • DG

      Dejan Gajsek

      over 1 year ago #

      They do and it's the nature of the action sports. It's absolutely crucial that your videos reflect the culture of the company. You have to be different.

  • EK

    Em Kej

    over 1 year ago #

    So many info, my head is going to explode. Joke, awesome write-up! :)

  • AP

    Andrew Pontius

    over 1 year ago #

    Nicely done! Aside from the solid case study, I really like how you interwove the story and personality of the brand into the piece.

SHARE
20
20