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Foundr is an Australian digital magazine for Entrepreneurs. They've amassed a following of 110k Instagram users in just 5 months, and now believe it is their biggest growth channel.

Things you'll learn in this article:

- Ensuring your content aligns with your user demographics
- How to appeal to emotion
- Tactics on driving more comments/likes on images
- How to maximise value from your bio link
- What time of day works best and what types of imagery works best

  • AS

    Adam Szabo

    over 4 years ago #

    Awesome details, thanks for sharing.
    Putting all those ugly hashtags in the comments section is a great idea.

    • GG

      Giselle Gonzalez

      over 4 years ago #

      I gave up the reigns to our Instagram account a few months ago BUT here's a fun tip / tool....There's a super affordable tool called Schedugram that allows you to schedule Instagram posts on desktop and allows you to even post the first comment (the hashtag-filled comment). I did some research / competitive analysis to see the most popular pet hashtags and I'd swap out my sets of hashtags that I used for the first comment to diversify on each image. I had about 8 different sets that were in the mix.

      • HB

        Henry Brown

        over 4 years ago #

        Very useful suggestion, thanks @gisellebraund! I was really impressed with this case study and also found it very easy to consume @thegyppo. Would love it if anyone has tips to share on the best ways to seek out leaders in 'your' industry on Instagram.

      • MF

        Mike Foden

        over 4 years ago #

        Oooh awesome! I'll have to try this. Makes co-ordinating a social marketing strategy just a tad easier.

  • DL

    Dylan La Com

    over 4 years ago #

    Really impressive. I wouldn't think Instagram would necessarily be a good channel for something like Foundr, let alone their biggest channel.

  • MB

    Morgan Brown

    over 4 years ago #

    This is a great study, thanks for sharing!

  • AR

    Adam Runner

    over 4 years ago #

    Awesome. Still scheming on how to turn Instagram into a valuable channel in the construction manufacturing industry, lots of food for thought in here.

  • KK

    Kennett Kwok

    over 4 years ago #

    Awesome ideas! Thanks!

  • SS

    Salman Sharif

    over 4 years ago #

    That's amazing, with Facebook reach getting dead, Instagram is becoming the next big thing for conversions.

  • ES

    Elena S

    over 4 years ago #

    Insta is what FB was 4 years ago, especially for small businesses. Great share, thanks!

  • MP

    Matt Parker

    over 4 years ago #

    Instagram is blowing up for marketing purposes. I've seen a ton of really creative ways for marketers to leverage the platform. FB is useless these days without spending big $ to buy visibility

  • BC

    Blake Compton

    over 4 years ago #

    This is awesome, thanks for sharing!

  • TC

    Tammy Camp

    over 4 years ago #

    This is gold! Thanks for sharing.

  • MF

    Mike Foden

    over 4 years ago #

    I do wonder what the best tools for posting via desktop would be.

  • JE

    jonah engler

    over 4 years ago #

    Hey man great advice thanks for the post!

  • AR

    Andre Ramsey

    over 4 years ago #

    Thanks for sharing this, some quality info here.

  • JN

    Jack Neary

    over 4 years ago #

    This is very helpful and something we will likely try.

  • YK

    Yannick Khayati

    over 4 years ago #

    @thegyppo Great case study! I'm a big fan of Instagram myself. But I have one quick question... Are the hashtags in the comments still working? Because for me, they don't. I thought Instagram cut these feature a while ago.

  • AS

    Atom Slots

    about 4 years ago #

    Thanks for sharing with us all this information. Insta is growing very good on my channel also

  • JB

    Joseph Bells

    10 months ago #

    WizBoost has been with me from the first day when I started using Instagram. The results I got with this tool were legit, safe and most importantly automated. It increased my Instagram account’s performance. Now, I feel like a celebrity on Instagram, when I see my followers liking and commenting on everything that I post.

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