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Guillaume Cabane is VP of Growth at Segment, or as he puts it -- "Segment's crazy scientist working on advanced marketing automation and personalized marketing at scale. And that's the perfect way to describe Guillaume.  

His team at Segment has done things like use personalization to double the number of qualified inbound leads they get from live chat, and they've increased outbound email conversion by 200%. In 2017 alone he's given presentations at top industry events like ConversionXL, SaaStr, and the Martech Conference, and now he's headed to Boston.  

Come join us at Drift on 5/31 for food, drinks, and networking -- and then we'll turn it over to Guillaume to go behind the scenes to learn more about growth at Segment and talk about his latest projects.  

PS. You're guaranteed to leave with at least one new idea that will help your team generate more revenue.

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