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Some call it – *cough* – growth hacking. Others call it optimization. But what we’re all talking about, really, is crazy smart, innovative, results-driven, product-focused marketing that has an outsized impact on your company’s growth and bottom line.

In certain circles, the term of art is traction. Traction is what separates fledgling startups from international brands and it’s the name of a one-day, one-track event that brought dozens of founders and growth champions from tech giants like Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot and PlentyofFish to Vancouver last month.

The day was filled with actionable insights and examples of how small tests, tweaks and tactics can make or break your business. Here are some of our key takeaways.

  • KK

    Katy Katz

    over 4 years ago #

    The "art" of traction is a spot on way to describe it. The article cites Neil Patel for saying, "you need to give people a chance to get to know you before you ask for their hand in marriage." This is so true and a common misconception when people think of growth hacking. For growth hacking to work, you have to focus on the art of building trust.

  • AB

    Allen Burt

    over 4 years ago #

    The section on retention is really great - something many startups don't consider upon launch. For users to "experience your core value as quickly as possible" is wonderful advice.

  • LL

    Lloyed Lobo

    over 4 years ago #

    Thankful to the Unbounce team for doing such a super job covering the event and providing a valuable resource for our attendees and community.

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