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Part five of Brian Balfour's growth series. Brian details the two core reasons why growth is never done, the cycle every growth tactic goes through, and how he applies this principle to the Hubspot Growth team.

  • HW

    Hannah Wright

    almost 5 years ago #

    Great read. Good point about throwing out playbooks and constant experimentation — it seems that some of the most successful companies aren't satisfied with things "just working."

    They always strive to do more, to keep pushing, and the best leaders are truly OK with challenging their own ideas (no ego, and no "This has always worked for us, why should we change?)

  • BB

    Brian Balfour

    almost 5 years ago #

    Per usual, I'm here to answer any questions from the GH community.

  • SR

    Swapna Rani Sahoo

    almost 5 years ago #

    Super ! In short "change is the ultimate truth" and we do need to change according to our customers and products. :)

  • PL

    Pierre Lechelle

    almost 5 years ago #

    Brillant article. I've a question about the overall growth series:

    You mentioned Focus as being a top priority: How often should you change Focus? Are you ever "satisfied" with a specific area of your Growth?

    • BB

      Brian Balfour

      almost 5 years ago #

      Check out this blog post and accompanying video:

      http://www.coelevate.com/essays/growth-process-first-tactics-second

      We focus in 60 - 90 day periods. While we should never consider an area done, you always need to be making macro decisions about where the highest impact area to work on is. Assuming you make improvements to one area, a new area should be the highest potential impact area and you should switch your focus then.

    • BB

      Brian Balfour

      almost 5 years ago #

      That depends. I would phrase "satisfied" in a different way.

      We always want to be working on the highest impact area given the resources available. We re-evaluate that every couple months.

      Often times a focus area is no longer the highest impact area to work on because we improved it. In that case, even if we think we can improve it more, we will move on to the current highest impact area.

      I hope that helps.

  • JS

    Jonathan Sinclair

    almost 5 years ago #

    This has some points that really hit home, such a good article Brian! Will definitely share this with my team!

  • HB

    Hazel Bolton

    almost 5 years ago #

    Thanks for sharing @FaisalAlKhalidi

    @bbalfour excellent post on continual optimisation. Easy to read and super useful. Thanks

  • JD

    Johnny Dancing

    almost 5 years ago #

    Annoying popup just as I was starting to read. Ba Bye. No growth for you!

  • DE

    Darren Ebona

    almost 5 years ago #

    Tactic fatigue can be seen everywhere. Another great example of tactic fatigue is guest blogging. Previously, guest blogging is considered sacred to a lot of marketers until it became a widespread tactic in the industry. Now, guest blogging has been desecrated because of all the abuse to the point that even Google made a stand on this tactic.

    It's always important to adapt to change because it's survival of the fittest after all. But today, it's not enough to adapt to change, being first to adapt to change is what matters.

  • DR

    Dave Rothenberg

    over 4 years ago #

    Hey, I've just read it for the 2nd time (the 1st was in july). I love it! Just wanted to let you know that you've done some great job sharing it here ;) Thanks again!

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