No results found for your search
Part five of Brian Balfour's growth series. Brian details the two core reasons why growth is never done, the cycle every growth tactic goes through, and how he applies this principle to the Hubspot Growth team.
Great read. Good point about throwing out playbooks and constant experimentation — it seems that some of the most successful companies aren't satisfied with things "just working."
They always strive to do more, to keep pushing, and the best leaders are truly OK with challenging their own ideas (no ego, and no "This has always worked for us, why should we change?)
Per usual, I'm here to answer any questions from the GH community.
Finally, it comes!
@bbalfour Thanks for writing this last piece :)
Ha. Sorry it took so long. Been super busy.
Super ! In short "change is the ultimate truth" and we do need to change according to our customers and products. :)
Brillant article. I've a question about the overall growth series:
You mentioned Focus as being a top priority: How often should you change Focus? Are you ever "satisfied" with a specific area of your Growth?
Check out this blog post and accompanying video:
We focus in 60 - 90 day periods. While we should never consider an area done, you always need to be making macro decisions about where the highest impact area to work on is. Assuming you make improvements to one area, a new area should be the highest potential impact area and you should switch your focus then.
That depends. I would phrase "satisfied" in a different way.
We always want to be working on the highest impact area given the resources available. We re-evaluate that every couple months.
Often times a focus area is no longer the highest impact area to work on because we improved it. In that case, even if we think we can improve it more, we will move on to the current highest impact area.
I hope that helps.
This has some points that really hit home, such a good article Brian! Will definitely share this with my team!
Thanks for sharing @FaisalAlKhalidi
@bbalfour excellent post on continual optimisation. Easy to read and super useful. Thanks
Annoying popup just as I was starting to read. Ba Bye. No growth for you!
Tactic fatigue can be seen everywhere. Another great example of tactic fatigue is guest blogging. Previously, guest blogging is considered sacred to a lot of marketers until it became a widespread tactic in the industry. Now, guest blogging has been desecrated because of all the abuse to the point that even Google made a stand on this tactic.
It's always important to adapt to change because it's survival of the fittest after all. But today, it's not enough to adapt to change, being first to adapt to change is what matters.
Hey, I've just read it for the 2nd time (the 1st was in july). I love it! Just wanted to let you know that you've done some great job sharing it here ;) Thanks again!
Use the feedback box below if you have a question, comment or general feedback.
Your feedback has been sent.
Sweet! The link has been copied to your clip boardy board!
Flash isn't supported. Please copy the link manually.