I remember my first exposure to the definition of growth hacking. And especially that of Wikipedia. At that time I was struggling to get my first startup to take off. I discovered the difficult challenge of reducing the friction and how retention, commitment, referral and success were intertwined.
Acquiring the minimum traction needed to efficiently iterate around the product, was one of the things that pushed me to take this sport very seriously. Without a sufficient number of early adopters, I understood very well that it would be extremely difficult to collect enough data to understand where the value would be in the product. So I had to study in detail all these disruptive means to target, interact and redirect a rather interesting number of leads to my platform. Quality users with a more affordable acquisition cost (most of us do not have the money to compete in paid advertising).
Of all the articles I’ve read, the interviews I have attended and the studies I have conducted in parallel, I have noticed quite quickly that there was nothing more important than growing your startup. All these little hacks that have gradually taken place behind the curtain at Airbnb to Dropbox, have been important factors in the development of these giants. All these inspiring stories formed the foundation of the many experiences I have been able to achieve in recent years.Today I want to share with you the 10 points that seem to be most relevant in describing how a growth hacker thinks, acts and behaves on a daily basis.