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In today's post, you'll be taken behind the scenes and shown the growth strategies companies like Gmail, Box, Spotify, AirBnB and PayPal used to gain traction, land their first paying customers and grow into billion dollar global brands. You'll also see some smaller, but equally amazing stories of companies using creative tactics to gain traction. A taste of what's inside: - How Evernote landed 1M users in 12 months - How Mailbox built a waiting list of 538,000 people in 37 days - How Jon Oringer took Shutterstock from zero to IPO - How Snappa.io used "side project marketing" to get pre-launch traction - Purple cows, viral loops, scalable entry points and 7 more of my top growth hacking takeaways

  • SJ

    Stephen Jeske

    about 1 month ago #

    Great article Robbie! Love your Top 10 Growth Hacking Takeaways, especially #2: Do Things That Don't Scale. With a post this big, it's easy to get overwhelmed by all the content.

    • MK

      Michael Kawula

      about 1 month ago #

      Great point Stephen and totally agree. Love the Top 10.
      My favorite 2 are:
      1) Make sure you are building something people actually want or need (I've seen to many waste tons of money building a solution to their own pain point that was never validated)
      2) #4 Tap Existing Communities/Collaborate

    • RR

      Robbie Richards

      about 1 month ago #

      Thanks Stephen! Definitely a long post :) Hoping the PDF and jump links make it a bit more manageable. I was playing with the idea of breaking it up into multiple posts, but decided to lump it all :)

  • GA

    Godwin Adams

    about 1 month ago #

    Epic content Robbie...

    I practically shut down all programs just to fully grab the meat in this strategic guide. To be honest, it was a tremendous Aha moment as you took me behind the scenes of some of the most successful business on the planet. I appreciate the post. Sharing it right away!!

    • RR

      Robbie Richards

      about 1 month ago #

      Awesome, Godwin! Glad hear folks are drawing some inspiration from those growth stories :) Any specific tactics you're going to replicate?

  • BO

    Borja Obeso

    about 1 month ago #

    I can feel the hustle and the sweat you put in for writing this article. Well done is an understatement. Friendly tone, nice readability, actionable, "skyscrappered", great use of copywriting, perfectly optimize for search... I would hire you in a heartbeat.

  • BA

    Bhavya Aggarwal

    about 1 month ago #

    Wow, what a post! A lot of research must have gone into compiling all of this @robbie_richatrds.
    Love the effort that you put in your content.
    Some of these stories, have heard of before, but as an early stage founder myself, have always wondered what trigged the early traction for a lot of these well known startups.
    Haven't read all of them still, bookmarking this one.

    • RR

      Robbie Richards

      about 1 month ago #

      Nice! Thanks Bhavya :)

      Yeah, a LOT of work went it into it. But, I too, really enjoyed the research part of it. So many different approaches, and ideas to be tested.

      Thanks again!

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