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This is simply an opinion piece that I wrote to try to get the point across that growth is everywhere, and constraining it to a definition is simply counterintuitive.

In short, if it grows your business, then by all means do that, whatever it is, and to keep learning, experimenting and testing new strategies.

*UPDATE* -- I changed the permalinks on my blog, so here is the new link for the post -- http://brandonpindulic.co/growth-hacking-defined/

  • SE

    Sean Ellis

    over 5 years ago #

    Really well articulated post Brandon! I'm with you that the main thing that matters is "learning and applying the principles of growth." Classifications and labels are shortcuts that help identify the scope of a subject that is being discussed. Regarding the scope of growth hacking, I think we agree that results are the only thing that matters, and the means of getting those results are what we all want to learn.

  • TD

    Tiffany Dasilva

    over 5 years ago #

    Do you think that there has to be a certain level of extraneous growth though? I've worked for a few startups in the past and while they all claim to have 100% growth year after year (with their lovely upside down hockey stick graph - can you tell i'm canadian?) I wouldn't say that they did anything that warranted them the title of growth hacking. Do numbers matter?

    • SE

      Sean Ellis

      over 5 years ago #

      I'm not sure I understand the question Tiffany. Ultimately the result is what matters. Sometimes the "growth hacker" has very little to do with it. Other times, you can have a really talented growth person, but they they are trying to grow an ungrowable product (nobody wants it).

      Half the battle for being a successful growth hacker is picking the right opportunity. Of course there are bonus points for a hockey stick growth situation where the growth is definitely attributable to a program initiated by the person/team responsible for driving that growth. But I'll take unattributable impressive growth over perfectly attributable weak growth any day.

      Feel free to clarify the question if I didn't answer what you were asking.

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