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Big data, programmatic access to high-performance media inventory and the maturity of cloud-based AI tools and services are quickly changing the landscape for marketers – and the people who work in marketing organizations. While this trend is just now taking off, it’s clear how fast it’s accelerating. If your company isn’t all-in on adopting AI today, it will be soon. As with any change, this creates opportunity. But traditional skill sets may not be as highly valued as they once were within marketing organizations. As this new frontier emerges, it’s a good time to take stock of what’s valued now in a growth-oriented marketing team, and how that may change over the next few years as autonomous marketing technology becomes more prevalent.

  • MJ

    Mack Johnson

    9 days ago #

    There is no doubt, big data, machine learning, and cloud-based AI tools are going to be game-changer in the coming years.

  • LP

    Lomit Patel

    9 days ago #

    I’m excited to be hosting an AMA session at GrowthHackers Community on April 2! Looking forward to answering questions about this article as. well as user acquisition, retention, Lean AI and more! 😀

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