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How the "suggested search" hack helped think apps create high-ranking content that answered questions their audience was already asking.

  • KK

    Kev Kaye

    over 3 years ago #

    Insta-bookmark on this one. And I shared it with my team. Lots of valuable info in there.

  • OK

    Ondrej Kubala

    over 3 years ago #

    You want $10k monthly deal sizes for your agency and you’re currently getting leads from companies who can barely afford $1k a month? Or even worse, the prospects you’re getting don’t have revenue. ---- oh boy this happens a lot to us...

    Thanks for this awesome article buddy...

  • ES

    Edward Stephens

    over 3 years ago #

    I agree @KevKaye this is a juggernaught piece of content. So actionable - awesome share.

  • SJ

    Stephen Jeske

    over 3 years ago #

    Great insight Benji!

    I really appreciate the specific examples you give.

    It makes a lot of sense to be focusing your content efforts across the entire length of the funnel, as each post reinforces the next.

    Most people focus on just capturing an email lead, but it seems more advantageous to match the content with buyer intent.

    • BH

      Benji Hyam

      over 3 years ago #

      100% the next post will go into how we converted leads directly off the blog without converting them to e-mail subscribers.

      Once you knew what the intent was, it was easier to write ad copy that matched the pain points of the user.

  • FA

    FanGrow.com App

    over 3 years ago #

    Amazing article

  • MS

    Madhuri Shinde

    over 3 years ago #

    Great post on reverse-engineering content to drive conversions at different points in the sales funnel! Extremely useful for B2B businesses that rely on content as one of their client growth drivers.

  • EL

    Earl Lee

    over 3 years ago #

    This is something we recently realized the need to do at FiscalNote, so thank you!

  • VC

    Vlad Calus

    over 3 years ago #

    Tons of valuable content outta here! Thanks! Looking forward to implement for our SaaS.

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