Email list building is still and will always be important both in the B2B and B2C industry.
This happens because email itself is pretty much alive. Just take a moment and think! Most of us have two or three personal favorite newsletters! These newsletters probably have some sponsored content or, in any case, aim at a sale.
Nevertheless, we keep opening them, clicking and engage with the content.
According to a report conducted by DMA and Demand Metric, email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search.
A conclusion by HubSpot on the effectiveness of email marketing that is 100% on point is that “Email newsletters and email ads are unique forms of advertising that consumers have opted into. They’re promotional assets that a consumer can choose to read or ignore”.
Come with me to learn the proven tools and tactics we use to grow our list!