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Email list building is still and will always be important both in the B2B and B2C industry.

This happens because email itself is pretty much alive. Just take a moment and think! Most of us have two or three personal favorite newsletters! These newsletters probably have some sponsored content or, in any case, aim at a sale.

Nevertheless, we keep opening them, clicking and engage with the content.

According to a report conducted by DMA and Demand Metric, email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search.

A conclusion by HubSpot on the effectiveness of email marketing that is 100% on point is that “Email newsletters and email ads are unique forms of advertising that consumers have opted into. They’re promotional assets that a consumer can choose to read or ignore”.

Come with me to learn the proven tools and tactics we use to grow our list!

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