PPC has become an integral part of any marketing strategy. No digital marketing strategy is complete till PPC campaigns are thought-out, planned and executed to reach the intended audience.
Google Ads is the largest platform when it comes to online marketing due to the support of Google being the search engine leader.
Google is reshaping its advertisement platform and making it more powerful and fruitful for the advertisers and consumers.
With the advent and inclusion of AI in the content serving algorithms, Google Ads is targeting and serving its Ads to the audience more intelligently. To reinforce it from the advertiser end Google is not leaving a loose end.
Google Ads is offering Smart Campaigns that are backed by data driven intelligent campaign configurations. These can handle Bidding, Extensions, Keywords, Landing Pages and much more.
Here is a complete guide on Smart Campaigns, how these work and how to get maximum out of these.