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For any online brand or retailer, choosing between selling on Google or selling on Amazon - can be a daunting task.

While Google has historically been considered the digital advertising giant, times are changing.

Amazon has been ramping up its efforts over the past year and is starting to carve out more of a place in the market.

This article offers:
- some basics about Google and Amazon’s offerings for ecommerce advertising

- compares Google Shopping and Amazon Sponsored Products

- and provides tips for brands and resellers on how to determine which platform is right for them

This is becoming a case of Goliath vs a Growing David.
Which one will you choose?