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Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons.

But hey, who needs a Google announcement when we can view the change for ourselves?

The change benefits podcasts marketers looking for more search engine exposure.

Learn more about how to properly SEO your podcast in this latest post from DOM Sr. Digital Marketing Strategist Cory Hedgepeth.

  • VV

    Vukasin Vukosavljevic

    about 1 month ago #

    All about the podcasts nowadays...

    • JB

      Jonathan Bentz

      about 1 month ago #

      It really is. Although I am sure the fact that Google has a podcasting platform it wants to grow in users and engagement has *something* to do with the demand to incorporate these features into SERPs.

  • KO

    Kinga Odziemek

    about 1 month ago #

    I didn't know about such a dramatic SEO & podcast marriage :) Thanks for sharing!

    • JB

      Jonathan Bentz

      about 1 month ago #

      This is just the beginning, I believe. I see a lot of potential for this to grow in the coming months/years.

      Everything Google can already do with YouTube videos, they could probably also do with pods.

      Clips in featured snippets, voice search answers... LOTS of possibilities.

  • JB

    Jonathan Bentz

    about 1 month ago #

    It really is. Although I am sure the fact that Google has a podcasting platform it wants to grow in users and engagement has *something* to do with the demand to incorporate these features into SERPs.

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