Predicting the future is oftentimes a foolhardy thing to do.
Predictions are perhaps most rampant in the marketing realm because we (the marketers) like to assume some level of certainty — even if we are just hypothesizing. It’s become an annual ritual for a majority of marketing teams to come up with a round-up of things that are going to die in the coming year.
In defense of all marketers, I think it’s a good thing for us to try and get a feel of which way the wind is blowing. The world of marketing runs on experimentation and continued elimination of processes that become invalid after a certain period of time. Therefore, the marketing community is often very quick to jump to conclusions even when our judgement seem sloppy and exaggerated.
As a faithful member of the tribe, I have my own strong opinions about the future of marketing. Now I am no Nostradamus or a marketing seer in any way (at least not yet). And expecting things to happen within 2020 would be short-sighted because trends don’t change by the calendar dates. Therefore, I try not to be prescriptive and myopic about my forecasts. My predictions are largely based on the current marketing norms that are indicative of certain trends and also certain aspects that are timeless. Therefore, I have tried to zoom out and envision these marketing trends to gradually take place over the next 10 years.
With that said, let’s take a closer look at my crystal ball for the future revelations. Abracadabra…!