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The blog by backlinko.com serves the complete guide to the people who need the answer " why their Google rankings are high or low". The blog covers the following aspect: 1) Domain Factors 2) Page-Level Factors 3) Site-Level Factors 4) Backlink Factors 5) User Interaction 6) Special Google Algorithm Rules 7) Brand Signals 8) On-Site Webspam Factors 9) Off-Site Webspam Factors Apart from these, it covers many factors which need in-depth clarification. Some of the factors are debatable as well. But it's a must-read for the digital marketing nerd.

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