First, to truly understand the power of this chart, you have to watch the video about how it works: Video On How This Chart Works
In this video, Google engineer Brett Slatkin explains why all traditional cohort charts are a waste of time and sometimes misleading.
He then shows the audience his new cohort chart that blows all others away.
(I make a predicition that if this chart catches on with marketers, it will essentially replace almost all other cohort charts and become the industry standard.)
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