Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want?
I spent hours exploring the feature to see whether it could:
Manage complex queries;
Recognize common marketing terms;
And so on.
As with many machine-learning tools, the results were uneven. Even small variations in vocabulary or syntax could make a query unintelligible.
But if you know how to query the system, Analytics Intelligence offers a shorter path to basic answers. And, with a clever workaround, you can go straight to complex subsets of data in a single search.
This post shows you the limits of the feature and how to get the most from its current capabilities.