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Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want?

I spent hours exploring the feature to see whether it could:

Handle synonyms;
Manage complex queries;
Recognize common marketing terms;
And so on.
As with many machine-learning tools, the results were uneven. Even small variations in vocabulary or syntax could make a query unintelligible.

But if you know how to query the system, Analytics Intelligence offers a shorter path to basic answers. And, with a clever workaround, you can go straight to complex subsets of data in a single search.

This post shows you the limits of the feature and how to get the most from its current capabilities.

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