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How do you set custom goals in Google Analytics?

Goals are one of the most powerful metrics in Google Analytics to track--they help you measure your ROI, website performance, marketing effectiveness, and more.

But, creating goals in Google Analytics can be daunting, especially for beginners.

So, in this report, we surveyed over 60 marketers to find out how they set, track, and customize their goals and their recommended tips for doing so:

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