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Running an ecommerce store isn't as simple as getting orders and fulfilling them.

As an online store owner, it is crucial to measure your store’s performance and track important metrics, such as bounce rate, conversion rate, average session duration, and more.

To do so, one must take advantage of Google analytics and the data it provides.

In this report, 35 eCommerce experts share some useful tips to consider when using Google Analytics to track your ecommerce store...