Your digital content is your passport to success. For many of the legions of prospects out there just waiting to convert, it will provide them with their first experience of your brand.
You tailor your content with their needs in mind. You ensure that it is SEO-friendly and reaches their eyes, has UX that encourages them to spend longer on your website and the content itself provides value for them. It helps them to solve a problem that they’re likely to encounter or provides them with information and offers that are meaningful to them.
A lot of thought goes into your content… But how do you know that it’s having the desired effect on readers and their behaviour?
Google Analytics is an invaluable tool for tracking the progress of your content and campaigns. However, to the neophyte, its interface can seem intimidating.
Here we’ll demystify Google Analytics and help you to get the maximum insight out of its sophisticated reporting tools and use that information to put yourself in the driver’s seat. Let’s start with the basics…
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