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Having analytics data to rely upon when you have an ecommerce website is absolutely crucial. Accurate and timely data can uncover much more than just how many visitors come to your website or where they come from. We're constantly surprised by the poor state of Google Analytics for many of ecommerce stores we work with. This guide covers: - actionable step by step walkthrough of all GA areas related to ecommerce - checklists on how to perform an audit - infographic of key areas of the audit - tools you can use while doing the audit - frequently asked questions you might have This guide is meant to provide actionable tips on how to perform a Google analytics audit on your own.

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