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Recently, Google introduced a new App + Web feature that allows you to combine data from sites and mobile applications in one Google Analytics property. This new functionality should make life easier for companies that want to track and analyze user actions across different platforms.

For now, App + Web is in beta testing, and it will certainly be further developed and improved. However, we’ve already tested it, checked out its data structure, and tried the built-in export to Google BigQuery feature. We’re eager to share our first impressions with you.

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