Each advertising service is interested in showing how it helps the advertiser increase sales. For this purpose, services like Google Analytics, Facebook Analytics were created. But when it comes to evaluating the effectiveness of media advertising, the situation is fraught with difficulties. Classic website analytics tools cannot measure the effectiveness of media advertising (because ads interactions occur outside the advertiser’s website), and other tools don’t give a transparent estimation.
To cover this problem, Google launched Ads Data Hub, a tool for estimation of the media inventory data effectiveness. It allows you to combine display ad data with site and CRM data.