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Google Ads have proven to bring amazing results to many small businesses by letting them outperform their competition and drive sales.

However, tracking Google Ads conversions isn’t particularly a piece of cake, especially if you’re new to it. Without having everything set up correctly, you might be pouring your ad budget down the drain before you know it.

Have you been wondering recently why your Google Ads campaigns aren’t bringing expected results? Then you have probably forgotten to import your Google Analytics goals to Google Ads.

In this article, I’m going to show you why it’s critical to set up your Google Analytics goals and feed Google’s Algorithm with valuable data to track Google Ads conversions accurately. Scroll down for a step by step guide.